Marketing Week

This Much I Learned: The DNA of Guinness and why that matters in 2023

Informações:

Sinopse

Guinness is on a roll, with sales on the up and a recent claim to be UK's favourite pint. In this latest episode of This Much I Learned, two of architects of that success, Grainne Wafer and Neil Shah, discuss how the brand's past informs the present.