Podcast Envy: Podcasting Mindset, Voice, Impact Beyond Starting, Launching, Monetizing

How to Make Your Podcast More Entertaining

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Sinopse

I’ve been learning about sales. NOT my natural zone of genius, but I’m necessarily getting better at it, partly thanks to one of our clients, Paul Reilly at The Q and A Sales Podcast. On a recent episode called “What separates top achieving salespeople?” Paul said that 79% of top achievers’ sales success is because of the customer relationships they build.  His team asked buyers and decision makers: Why would you choose one partner over another? Relationship with a salesperson ranked higher, meaning more important, than price. And part of relationship building is ENTERTAINMENT. You may be thinking, “But Andrea, I’m not selling anything when I’m making a podcast!” Wrong! On the surface, you may have a podcast to help you sell a product or service, join your membership, come to your event. Dig deeper, and you may be selling them on an idea, concept, or a change you want to see in your niche. And ultimately, you are ALWAYS selling them on continuing to spend their valuable time and attention listening to your po