Ponderings From The Perch

An SEO strategy for business success is a powerful investment. It can also be a daunting task. In this episode, we give insider information about what it takes to build a successful SEO strategy. The fundamentals are creating a list of core topics, assembling keywords based on topics, building web pages, maintaining a blog, creating a link-building plan, keeping up with SEO changes and measuring success. We get into some details about the importance of creating a targeted list of core topics, finding short and long-tail keywords, and building web pages that are optimized with keywords and links. We discuss how starting a blog and implementing content writing strategies can help keep the website fresh and relevant. We also talk about the importance of creating a link-building plan to increase the website's authority and drive traffic. We leave you with some great resources including Hubspot, Moz and The Orbit Blog by our lovely friend Andy Crestodina at Orbit Media Studios so you can keep current with SEO chan