Love What You Play

Dr. Pierce is the author of the groundbreaking textbook Selling in the Sport Industry. He has published over 70 peer reviewed manuscripts, presented over 100 times at academic conferences, and secured over 30 grants and contracts with research focused on sport sales and issues in sport management education.  Table of Contents 0:00 - Introduction 3:12 - Sports Innovation Institute 6:19 - Research with Officially Human 8:05 - Collaboration with Zoom 12:10 - Respecting officials 19:06 - The rookie official experience 31:55 - Great messaging 37:49 - Officiating shortages 43:15 - The theatrics 49:02 - Conclusion The interview featured on this episode of the Love What You Play podcast originally debuted on the For the Love of the Game Summer Virtual Summit 2020. To learn more about our upcoming summits and events with featured speakers, head to fortheloveofthegame.ca/events