Ponderings From The Perch

Whether you are a Sriracha, Tabasco or Cholula type of person— the secret sauce of great client relationships is guaranteed to be less spicy and less controversial. So what is the secret sauce? And who is the keeper of this said sauce? Mindset. Little Bird Marketing CEO Priscilla McKinney is joined by the President of Fieldwork Seattle, Adrien Whittemore, as they discuss the importance of client relationships and how the right perspective can change a client into a friend. Trust goes a long way, and the trick behind building trust is showing clients they are more than just another piece of a project. Good client relationships are centered around building friendships and partnerships with clients rather than just treating the relationship as a transaction. After all, there is a common goal that both sides are working towards. It’s a team effort. *Cues We're All in This Together* Adrien stresses the value of going the extra mile, having an attitude of helpfulness, and anticipating clients’ needs. This can