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322: The Rise Of Messenger Marketing, With ManyChat Co-Founder and CEO Mikael Yan
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:58:02
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Sinopse
Mikael Yan, Co-Founder and CEO, ManyChat When Mikael Yan launched ManyChat in 2015, other messaging apps were trying to impress investors with their fancy AI and NLP technologies. But not him. Instead, he made it clear to investors that his app was solely meant to solve a business problem: helping companies better communicate with and market to their customers. Investors who were initially interested in ManyChat immediately lost interest. But not for long. Even though Yan and his founding team initially had to bootstrap their product, investors eventually recognized the potential behind their vision and got on board. Today, ManyChat has over one million Facebook pages connected to its platform in over 190 countries. The company also recently raised its Series A from Bessemer Venture Partners. Given that 2020 is the first time in history that the number of messaging app users will surpass the number of social media users, it’s clear that ManyChat is just getting started. Listen to this interview to lea