#amwriting With Jess & Kj

We don’t have a lot of repeat guests, but Seth Godin can come on the podcast any time he wants. Seth is a fountain of wisdom about writing, pitching, selling, and building your audience, and his new book, The Practice: Shipping Creative Work, is a great addition to his (substantial) body of work.  Seth Godin is not only the master of the short pithy book of helpful advice, he’s the master of dishing out that advice straight from his brain to yours, as well. He does not have to stop and re-frame. He does not meander about his point. Not one bit. He’s a fountain of quick sentences that wallop you upside the head with their truth and clarity and demand to be written down. Here are just a few from this interview, which you won’t want to miss:  “Process saves us from the poverty of our intentions" “There is never enough reassurance from outsiders”  “Don’t let your audience expect another greatest hits album every time” “Be the boss of the process” “Creativity is an act of leadership” Jess, Sa