#amwriting With Jess & Kj

Hey writers—super-practical episode this week! Call it part two of the Sarina coaches KJ through her book launch series. This week, it’s the #MarketingMojo page—things you’ll need as you market your book no matter what the book is or when it launches. This is the road to creating things like back-of-the-book or flap copy, ad copy, social media post copy and more, for fiction and non-fiction both.  We go in deep in the podcast, but here’s a quick primer, starting with the easiest and building up to the biggest challenges. Sarina suggests creating a Google doc with the following:  Praise for the book/General praise for you and your work. Why? People buy things because of the emotions they’re expecting to feel. The praise you get from others—or the praise you’re hoping for, which is another way to approach this—is a shortcut to what emotions people have when reading your work. Short quotes from the actual book that say something in a few words that’s really indicative of the theme. Note—they can be