#amwriting With Jess & Kj

It’s our 200th episode! In all that time, we’ve never missed a week and never regretted our choice to spend 40 minutes (ish) together—and with you. We love doing the podcast, so this week we thought we’d answer a few podcast-y questions we get a lot: should you start a podcast? Can a podcast help promote a book? Is there gold in them thare podcast hills?  We talk about all that and more—but here’s one thing you won’t find in the episode, in part because it seems so obvious now that we never think about it. The smartest thing we did, when we decided we were going for this podcast thing, was this: We made it about writing. That was not, back in 2016, an obvious choice. Jess had just written a best-selling book on parenting. I was the editor of the New York Times’ parenting section. Sarina wasn’t on board yet, and it was just the two of us. The obvious thing to create would have been a podcast about family life.  And we would be so, so sick of doing it by now. Or at least I would. (This is KJ writing