#amwriting With Jess & Kj

Marika Flatt is the founder of PR By the Book, an independent publicity firm dedicated to working with authors, publishers and books. Their tagline is “from author to influencer,” and we talk about that process—and how your goals as an author (sell books, get speaking gigs, sell earlier books, increase name recognition, even sell products or services) change how you might work with a publicist, and even whether you should work with a publicist at all.  And if your book is still very much a WIP, we’ve got you covered with what writers can do before our books are ready to start establishing the kind of backstory (I refuse to call it platform, because there’s so much more to it) that makes that writer-publicist teaming really work later in the game. Marika even has a DIY program for authors to help us figure these things out without a major investment.  We also got this great reminder: “If your book soars, all those people will be there to buy your next book.  If your first book crashes but people connect