Finding Founders

Only a year after joining social media, Joanne Molinaro would become a New York Times bestseller for “The Korean Vegan Cookbook”— but when she was crying in her car, stressed about her job, her divorce, and future, this eventual reality seemed like a fantasy. Now, Joanne is one of leading voices in the cooking world with 3 million followers on tiktok, nearly 1 million Youtube subscribers, and more than 600,000 instagram followers. Under her slogan ‘I veganize Korean Food. I koreanize everything else’, Joanne explains how to make vegan kimchi and un-fuck-up-able pho, all while sharing her intersectional identity as a Korean American woman and her family’s refugee experience. But let’s take this back… before she became a successful blogger, content creator, writer, and attorney.. Let’s start this story generations before in North Korea.