Hollywood & Levine

Research plays a major role in what shows get on the air. But how does it work and what are they looking for?  Steve Leblang is a media research expert.  From dial testing to focus groups to measuring brain waves, Steve walks us through the various ways data is collected.  And he talks about how accurate those political polls are. WAVE On iTunesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.