Alison Thompson's posts

Welcome to Conversations with Authors, where I – Alison Thompson, AKA The Proof Fairy – meet amazing authors and find out what inspired them to write and what advice they would offer other aspiring authors. My guest today is Roger Edwards. Roger is an international speaker and marketing consultant who helps smaller companies to use digital marketing to grow their businesses. His first book, Cats, Mats and Marketing Plans: How to build a simple marketing strategy and avoid complexity as your business grows was published during the 2020 pandemic and does exactly what the subtitle suggests. In our conversation, Roger talks about traditional publishing versus self-publishing, and explains why using dictation tools are a great way for anyone to write a book. More About Roger Edwards Roger Edwards helps companies nail their offer, set their goals and plan their marketing activity in a world where business BS and complexity threaten to stifle success. An experienced marketing professional helping busine