Let's Talk Marketing With Denise Fay

Identifying your target market is important as it avoids elements of hope marketing – that bit of marketing where you throw stuff at a wall, hope it sticks and your target market sees and hears about you. However, identifying your target market can be hard task. As with all stages in the FAY WAY to Marketing, I want marketing to be easier. The Fay Way puts you on the right track to achieving marketing momentum. In this episode, you’ll discover Why the cookie cutter template of finding your ideal customer avatar is not ideal A new way to look at your avatar and company to help identify your ideal market Three practical strategies to understanding your target market So whether you rail against or love creating customer personas, avatar, segments or profiles, this episode is for you. If you rail against it, this is a unique approach to looking at your ideal target market and makes the process easier. If you have an existing profile or avatar, you can expand on it with the practical steps I include. Eithe