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Many creators and aspiring creators struggle not because they don’t have enough ideas, but because they have too many. Their situations, in summary, are “Too many ideas, must pick one.” Embedded in this belief are assumptions that, if challenged, can help you feel as if you have just enough ideas. In my recent AMA, I got a question I’m asked about creativity, probably more than any other: How can you pick a creative project when you have too many ideas? I’ve experienced, “too many ideas, must pick one,” many times. I still often do. I of course answered this question in the AMA, but here I’ll answer more in-depth. This is the thought process I guide myself through when I’m in the land of “too many ideas, must pick one.” There are three assumptions embedded in, “too many ideas, must pick one.” All these ideas are equally likely to succeed. I’m equally capable of succeeding at each of these ideas. I can’t work on multiple ideas at once. Let’s look at each of those. Assumption 1: “All these ideas ar