Alliance Aces

When you bring a solution to market with another company, you have the potential to shape relationships that will compound benefits far beyond the initial product and subsequent customer value. But co-selling isn’t always straightforward, especially when you’re working with large companies and market leaders. Our guest Neeti Gupta, Head of Hyperscaler Business Development and Alliances at VMware, has had intensive experience in co-selling, working with some of the world’s most influential modern companies from Meta to Microsoft. She shares how you can foster relationships at all stages of co-selling to secure long-term, overall success.Join us as we discuss:Key practices for successful co-sell collaboration with salesWorking with technical specialists on both sides of integration.Effectively executing joint go-to-market plans with partnersHere are some additional episodes featuring other ecosystem leaders that might interest you:#164 Jason Eichenholz: How Wipro Accelerated Revenue Growth with Their Ecosystem#