Ponderings From The Perch

4 Tips for Building an Effective Social Media Strategy

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Social Media Pillar Page Promo) - FIELDWORK (PR) - Social Influence (MR) Ready to dive into the importance of social media in building a successful digital presence for your business? With over 4.62 billion people across the world using social media, it’s clear that a strong social media strategy is crucial for any business looking to succeed in the digital age. As experts in the field, we share our knowledge about what it takes to build an authentic brand by showcasing your values, company history, and mission and getting your tone of voice right on social media. We share tangible ways to make your social media posts more personable to make your brand more accessible and create posts that better resonate with your most ideal audience. We address the importance of building an engaged community on social media. Just like at a cocktail party, you want to interact with your customers and have meaningful conversations that spark discussion and increase brand awareness. We also debunk the myths surrounding employe