Alliance Aces

Monica Aggarwal: The Power of Partnerships in ISV Ecosystems

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Sinopse

When you look at the ISV ecosystem, it's all about working with partners like ISVs, MSPs and MSSPs. Our guest today refers to this relationship building and management as build motion — it's all about helping partners embed software into their commercial solutions to take to market successfully. In this episode, we’re joined by Monica Aggarwal, Vice President of ISV Build Ecosystem, Technology & Software OEM Partnerships at IBM, who is an expert in all aspects of partner build motion. Monica and her team are responsible for all build partnerships with independent software vendors (ISVs) large and small as well as technology partners and OEM partners. She dives into her experience to share how you can build and maintain mutually beneficial partnerships for overall business success.Join us as we discuss:Creating a commitment to ISV, tech, and OEM partners to deliver value for customersBuilding an efficient and effective partner experience in software developmentIBM's approach to partnerships, and why partn