Editor and Publisher Reports

Each year, Borrell Associates, an advertising and marketing research firm with customers across the U.S. and Canada, surveys local advertisers and ad agencies. Participants are invited through the active advertiser lists of various media companies nationwide. Although companies would need to purchase the local results for their individual markets, Borrell does release to the industry several insights and predictions garnered from the aggregate results. This week Borrell released the findings of the spring 2023 survey that included 1,938 respondents from more than 100 different business categories. These participating local advertisers from communities across the U.S. responded to over 35 questions concerning the types of media they purchase, plan to purchase, plan to discontinue and how they decide on and perceive the effectiveness of the many advertising solutions available in today's multimedia landscape. Most are "optimistic" and plan to increase their advertising spend.In this episode of “E&P Reports,