Middle Management Movement By Michelle Pascoe

In this episode Joanna Steuart, Director of Marketing & Partnerships at Applejack Hospitality shares behind the scenes of the campaign “Create Your Dream”, how this came about using AI, selecting a winner and the execution of the pop-up restaurant in Sydney later this month for 7 days only. The ethos of Applejack Hospitality is to lead the industry by delivering unique venues that bring people together, creating epic concepts and magic experiences.  Joanna is dedicated to creating impactful and innovative marketing strategies to develop a strong and consistent premium brand identity, increase brand awareness, drive customer loyalty, and build a strong community.  Joanna is passionate about developing a positive and inclusive marketing culture to attract and retain great people who embrace the Applejack ethos of collaboration, community, creativity, and celebration. The connection between the industry and AI is remarkable.  Hear about the journey from conception to execution and all the steps in between.