Finding Founders

After trying every avenue of corporate life, Michela stood at a crossroads. She could either stay at her steady job and work her way up the corporate ladder, or finally dive full-force into the social media world. Now, we know that Michela Allocca, also known by the handle of Break Your Budget, made the right decision. With over 700,000 followers on Tiktok and 125k instagram followers, a book deal, and a podcast, Michela’s affinity for budgeting has brought her far away from the cubicle and into the eyes of millions of viewers. Yet, to get to this point, Michela first had to learn how to treat her hobbies as serious commitments, and understand how to value her needs before her work environment’s demands. And even further back, her story began with a digital piggy bank and a few cold pitchers of lemonade.