Ponderings From The Perch

Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Priscilla McKinney, call sign Momma Bird, welcomes Karen Lynch, Head of Content at Greenbook, to the cockpit. Together, they pull back the curtain to examine industry events both as organizers and as attendees!  Karen’s passion is to bring the best content to the Greenbook stage, to make sure the audience gets the ultimate experience. To do that, she has adopted the mantra “Always be Curating.” She says though Greenbook events appeal to a wide variety of industries (tech, MRX, entrepreneurs, etc.) the connecting thread between all attendees is a growth mindset. Her curation spans a multitude of sources to ensure the content honors the breadth of attendees. They discuss Karen’s methodology for organizing content to span the variety of Greenbook