Introvert Biz Growth Podcast

In this episode we dive into the topic of service lines. In this solo episode I explore the relevance of service lines for service-based businesses and draws parallels to product lines commonly used in product-based businesses. I explain how service lines can provide clarity, structure, and differentiation to offerings. Using the example of the Humane Marketing service line, I highlight various products and services within the line that help individuals adopt Humane Marketing in their business. I discussed the benefits of implementing service lines, such as showcasing expertise, targeting specific niches, and helping clients understand pricing models. Tune in to gain insights on how service lines can benefit your service-based business and enhance your marketing approach. In this episode I talked about: Product lines vs. Service lines The benefits of having service lines in service-based businesses Steps to implement service lines in your business The role of service lines in pricing and packagin