Ponderings From The Perch

Strap on your headsets and fasten your seatbelts - we're taking you on a ride through the skies of market research! Welcome to the MRX Mavericks miniseries, where we'll show you how to soar above the competition like the true Top Guns of the market research industry. Priscilla McKinney, call sign Momma Bird, introduces us to esteemed guest and MRX veteran Dan Quirks of Quirks Media. Dan's mission at Quirks is to expand the company's digital offerings and global presence. The day-to-day of Dan’s responsibilities revolves around staying abreast of industry trends and delivering valuable information to their audience. At Quirks, they differentiate themselves by primarily catering to end clients and providing free content to support researchers' growth and knowledge. One significant challenge faced by Quirks is bridging the gap between suppliers' desired content and the information sought by end clients. To address this, they employ a team of skilled editors who ensure that the content meets the needs of both