Motormouth Mark

Made to Stick by Motor Mouth is my book review. I'm into it like about an hour and 40 minutes. I'm really liking it enjoying it a lot. He starts off the book with an urban legend about someone who this guy who buys a drink at a bar and wakes up in a bathtub with some pipe coming out of his back and a note that says do not move call 911 and he calls and 911 says oh don't move these guys are kidney harvesters(?) and you're their latest victim they took one of your kidneys and then he goes on to talk about how there's no marketing budget behind that urban legend. There's no one benefiting from it yet it stuck for whatever reason the story has been passed around so many times and has some elements that that helped it to stick.