Editor and Publisher Reports

In the spring of 2018, Kenny Katzgrau, CEO of Broadstreet, a SaaS ad management company designed for media companies and direct sales teams, penned and published an online 34-page white paper entitled “10 Advantages That Small Publishers Have Over Tech Giants in Selling Ads.” His purpose for the document was to offer encouragement and advice to smaller news publishers on how they can use some of their competitive advantages to gain back some of the 70%+ of local ad dollars captured by big tech companies like Google and Meta (Facebook).   Katzgrau lists these opportunities as: Community Support & Affinity The Direct Relationship Autonomy, Flexibility and Creativity (Compelling Creatives) Section Sponsorships The Ability to Tell a Compelling Story with Sponsored Content Sustainable and Sensible Pricing Newsletter Sponsorships Optimal Placement Transparent Reporting Better Overall Performance But it was a specific section of the document entitled: “KNOW YOUR ENEMY, PART II: The Key Weaknesses of Google, Fa