Andrew Dickens Afternoons

Another day, another storm in the gender identity teacup.To support Plunket, the chocolate company Whittakers has launched a gender reveal version of their coconut ice blocks.I know.  Already this sounds like a ridiculous story.  There are some people in marketing departments who really do over think things.Here’s the logic.  The new coconut Ice blocks normally come in pink.  So someone thought if we colour some blue, it would be like the baby colours. That led to someone thinking, why don’t we colour some blue and some pink but not label them as either pink or blue so when people open them up it’s a surprise as to what colour you get and that’s like the surprise when you hear what gender a baby is? And gender reveal parties that are all the rage right now, so that’s cool.  And since this is all about babies, let’s donate some money to Plunket at the same time we sell our pink and blue blocks of coconut ice.Imagine how horrific the brainstorming meeting that came up with this was.  The whole idea is clunky, a