Andrew Dickens Afternoons

I first came across the concept of No Meat May (NMM) in a NewstalkZB interview with Andrew Dickens. Naturally, I rolled my eyes and dismissed the concept as 'ridiculous.' From memory, my exact phrase was: "If people want to try it, good luck to them. But I find the concept ridiculous."So why am I now one day in to NMM? I fail Junk Free June on day one consistently. I've never attempted Dry July, because it falls during footy season. And calving. To date, I've never made it through a calving without my old mate Gin and I don't intend to start now.'Think of the content opportunities,' I pitched to my boss. 'It's a social experiment,' I told my co-workers. 'My chance to walk in someone else's shoes and attempt to understand their ideals and values,' I explained to our urban listening audience. 'Don't worry – I'll fail,' I reassured farmers.That third reason's probably closest to the truth. A great portion of New Zealand's economy hinges upon meat consumption. So, for me it came down to an inability to fathom why