Mba Executive Director Podcast
Launching A Product - Apple's new Vision Pro headset
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:47:35
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Sinopse
CJBS Marketing and Decision Sciences Faculty Vincent Mak will talk about the theory of marketing applied to product launches. And we will use a live case study to see how well the 4 Ps or Roger's 5 Factors explain Apple's decisions related to the VisionPro headset. Join us to learn about product marketing and discuss answers to these questions : whether US$3499 is too high a price for a mixed reality headset; what were the words missing from Apple's product launch? Why did Apple emphasise certain use cases? And many more.