Early Edition with Kate Hawkesby

Otis, the first New Zealand oat milk brand to grow its own oats, is wanting some company.Its launching the 1 percent fund today where one percent of its sales will be dedicated to funding projects and initiatives to make oats a viable alternative for farmers.Otis co-founder Chris Wilkie told Kate Hawkesby they deliberately set out to be both pro-farmer and pro-environment and believe the two don't contradict."We've always and we will always sing the praises of New Zealand farmers because they're the best in the world, but at the same time, we're conscious that farmers might say 'well that's all very well and good Otis, but talk's cheap' and well we agree."LISTEN ABOVESee omnystudio.com/listener for privacy information.