While She Naps With Abby Glassenberg

On today's episode of the Craft Industry Alliance podcast we're talking about product development and building an embroidery business with my guest, Megan Eckman of Studio MME. Megan is the owner and head designer of Studio MME, a company that creates approachable embroidery kits for modern stitchers. After failing her grandmother's embroidery lessons as a kid, she came back to the craft in 2014 and realized it needed a major update. She now makes kits that help others learn embroidery in a fun and easy manner. It's crafting with hand-holding. Over the past five years, she's landed her kits in almost 100 shops across the country, partnered with DMC, hired her husband, and currently runs an embroidery-of-the-month club for her most adoring (and addicted) fans. If you have a product-based business or are thinking of starting one, this episode is for you. Megan shares her real numbers and she isn't afraid to tell us what worked and what didn't. She and her husband now own a creative business that supports them b