Ponderings From The Perch

With a demand for accuracy but an appetite for innovating with new methodologies, finding the right balance between specialization and generalization is often seen as the key to success in delivering quality consumer insights. But what if we told you that there's more to the story? We’re pulling back the curtain to hear from one of the wizards orchestrating the delivery of insights into the world of finance. In this episode, Priscilla McKinney, CEO of Little Bird Marketing, welcomes Kerry Sette, VP, and Head of Consumer Insights and Research at Voya Financial, a Fortune 500 financial services company. Together, they dive into the challenges and strategies behind conducting market research in a rapidly changing industry. The wide range of areas Voya supports includes enterprise brand, media, advertising, corporate social responsibility, employee experience, product development, marketing, advertising, brand health tracking, digital product work, and more. The unique challenge lies in serving both B2B and B2