Dos Marcos

Shoppers are only going to one mattress store. In this episode, Mark Kinsley hosts Esquire Advertising CEO Eric Gindley who gives us his insider, data driven information about mattress shoppers. In a surprising finding, data shows that 88% of mattress shoppers in 2023 are only visiting one store before making a purchase; this number jumped dramatically from 57% in 2022. According to Grindley, the biggest piece of advise is to jump on new movers fast. New homebuyers are much more likely to buy a mattress after they move rather than before so use digital channels like streaming TV and social media to reach new movers right when they arrive. Listen or watch to get real insights about the new shopper journey and get a taste of what Eric will be offering at Sleep Summit! --- Send in a voice message: https://podcasters.spotify.com/pod/show/sleepsummitshow/message