Unstoppable Recording Machine Podcast

Having some amount of marketing knowledge is essential in the music industry of today, and Jason Lekberg (Lekberg Enterprises, IKILLYA) joins us this week to impart some of his vast knowledge on the subject. Jason has worked with a number of amazing artists, such as Steel Panther, Lamb of God, and Judas Priest. You’re unlikely to find someone more knowledgeable about digital marketing in the industry. We discuss how to maintain artistic integrity while also marketing effectively, marketing and networking downfalls to avoid, and we get into specific things to keep in mind for bands trying to effectively market themselves. We also discuss the services that Lekberg Enterprises offers and the ethic that Jason has based the company around. “You have to build something that is immediately unique and identifiable, and that, at every touchpoint, people understand that it’s your brand, and understand that it’s you.” - Jason Lekberg ON THIS EPISODE, YOU’LL LEARN ABOUT: 2:00 Jason’s background, playing in bands in 90’s,