Ponderings From The Perch

If only Auguste and Louis Lumière could see where their motion picture invention is today. Audiences were spellbound by the film of the workers pouring out of the Lumière factory. Cat videos would blow their minds. Let’s just start with this fact: simply including the word 'video' in the subject line of an email can increase click-through rates by approximately 20%! Add to that the fact that the majority of people are visual learners, and you have a compelling case for creating video content for your business! In this podcast, Little Bird Marketing CEO Priscilla McKinney covers plenty more reasons why video should be an integral part of your marketing strategy. Video is a versatile and powerful tool that can significantly elevate your content marketing efforts. By incorporating video strategically, you can boost brand awareness, drive sales, grow your social following, educate and delight your audience, and establish yourself as a trusted authority in your field. Don't miss out on the incredible potential o