Peter Esho Podcast

Mastering Sales & Becoming Investible (Barrie Heptonstall)

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Sinopse

In this episode, I had the privilege of engaging in a thoughtful discussion with Barrie Heptonstall, a true veteran in the world of enterprise sales with a remarkable career at IBM spanning over three decades. What truly stands out is Barrie's remarkable journey from a corporate sales background to becoming an investor and advisor for early-stage businesses, a transition that adds a unique depth to his insights. Throughout our conversation, Barrie shares the pivotal moments that led him to venture into the world of startup investments. His experiences and wisdom shed light on the qualities that make a startup investable, going beyond technical know-how to encompass the unwavering commitment, passion, and adaptability of the entrepreneurial team. One of the key takeaways from this episode is the emphasis on the significance of backing the right team when investing in early-stage businesses. Barrie underscores the importance of passion, attention to detail, and a genuine commitment to success. We explore ho