Marketing From The Roosevelt Room

Lovers of the Leaf – Danny Vazquez from Roma Craft Here at the Roosevelt Room, we’re big fans of cigars and have a passion to help cigar retailers grow their business and better serve their customers. In this new series, we’re bringing you some of the industry’s top shops and manufacturers on what’s worked well for them to build rapport across the country and how to create an experience in their brick and mortar that is unmatched. Our first episode features Danny Vazquez, National Key Accounts Manager at Roma Craft. Roma Craft is regarded as one of the strongest small-to-medium premium cigar companies in the world.  Danny shares his insights in working with retailers across the country on what he’s seen work in being able to sell cigars, promote the boutique lines, and build strong relationships with sales reps so that your brick and mortar gets the attention and priority you greatly desire.  What You’ll Learn   Why building relationships and serving with value to your customer can lead to much greater oppo