Marketing From The Roosevelt Room

“Every top film is going to have an underlying hero’s journey. For many companies, the hero is their customer.” - Jason Pamer (11:30-11:44) Kyle WillisMarketing from the Roosevelt Room Storytelling is a powerful and essential marketing tool. As consumers become better at tuning out marketing messages, businesses that craft compelling stories are more likely to stand out and gain a leading edge over their competitors. Jason Pamer, founder of Thespis Films, has made a living telling stories that elicit emotional responses and compel audiences to take action. The right story engages your target audience. It lets them know they’re being seen, heard, and valued. They become empowered by your products and services and are more likely to tell others about the value you provide. “There is a different story for each potential customer that you have to tell to get people to act.” - Kyle Willis (17:36-17:40) Storytelling is a skill that grows with practice. Maybe you have the ability to command the room, drawing a custo