Marketing From The Roosevelt Room

“It’s important, that aspect of recognizing the availability of expertise and resources, but we have to have the confidence and willingness to ask for help.” - Kyle Willis (31:50) Kyle WillisMarketing from the Roosevelt Room Growing a company, and the staff to go with it, is not unlike growing a family. The phrase “company culture” gets thrown around a lot in marketing circles. But what does it take to build a company that really thrives as its own functional family unit? This is a concept Andrew Considine knows a lot about from his experience building Small Batch Cigars and its tight-knit staff dynamic. Building a solid brand, and team, begins with innovation. Small Batch has owned this concept in its effort to shine a spotlight on boutique cigar companies and help them tell their stories. The cigar community is a close community. In fact, Andrew's online business was birthed when he transitioned out of a tech job asked his favorite local cigar shop about making a website. From there, the mission became giv