Emerging Brands Podcast

On this episode of Emerging Brands, Nicole Di Pietro, vice president of Jeremiah's Italian Ice talks about brand standards, franchising, and maintaining a strong local presence. Di Pietro, who started in hospitality when she was thirteen years old at a local bakery, says even though she worked there all four years of high school, she never thought that her long-term career would end up in the hospitality industry. She went to college and got a job at Tijuana Flats, where she continued working for twenty years before joining Jeremiah’s Italian Ice. Di Pietro refers to herself as a lifer in the industry. In 2016 Di Pietro joined Jeremiah’s Italian Ice as vice president preparing the brand for growth. She says one of the main reasons she wanted to be a part of the brand was their culture. “The culture is really what drew me in. Just having a servant heart and passion for people was really important for me to align myself with a brand that matched my personal core values and would be able to continue to scale tha