Emerging Brands Podcast

On this episode of Emerging Brands, Matt Ensero, Founder and Chief Executive Officer of Wing It On! talks about his motivation to open a wing concept restaurant and why he opened in his hometown of Waterbury, Connecticut. Plus, he shares his pillars for achieving national success and what a franchisee can expect from Wing It On! as a partner. Ensero says, there are three factors in order to get that authentic buffalo wing, they are the crispiness of the wings, the sauce itself and the dipping sauce. He explains how Wing It On! delivers on those three factors. The poultry shortage would impact many businesses but Ensero said they were able to minimize the effects and he shares how they were able to offset that challenge. Wing It On! was able to partner with suppliers to keep costs low and was guaranteed allotment as a restaurant partner. Ensero shares his decision to become a franchise, the steps he took to become one, and what they look for in a franchisee. He wants his partners to be a fellow “wing nut” and