Yah, No Podcast

In healthcare, how can you truly understand how people will use a product or service when humans are unpredictable, health is difficult to manage, and you don’t know always what the end product or service should be? In order to understand human behavior, and all the idiosyncrasies that go along with it (peanut butter and mayo sandwiches, anyone?), you need to find inventive ways to conduct research. Tune in for Episode 27 to learn about the unconventional methods that M+T have developed over the years - such as interactive interviews and experiential prototyping – to uncover more meaningful insights about humans and their health.