Ponderings From The Perch

Feel like you’re becoming irrelevant and lost in the industry? In this episode of Ponderings from the Perch, CEO and Momma Bird at Little Bird Marketing, Priscilla McKinney, is joined by Nancie McDonnell Ruder, an experienced marketing strategist, branding consultant and consumer researcher. As Founder and CEO of Noetic, a Marketing and Leadership Consulting Firm, Nancie shares the issues marketers face and the steps to move past old thinking and onto new strategies. Marketers today are confronted with challenges that demand constant vigilance. The fear of losing resonance with target audiences due to evolving trends and dynamic consumer behavior is a perpetual concern.  It’s easy to go at these new problems with old solutions. People get comfortable with what they are confident in and don’t want things to change. We all have feelings about what we are and aren’t good at. Even when we should find new digital marketing tools, reconsider our content strategy or rethink our media planning, we stay with the kn