Tedtalks Business

Legendary hip-hop producer Swizz Beatz is on a mission to revolutionize the way artists do business. In this glorious talk, he shares some of the ways he's helping fellow creatives thrive, including a roving art fair that gives artists 100 percent of their sales, a new commission system for galleries to fund living visual artists and Verzuz, online musical celebrations that bring joy to fans -- and sales to musicians. "If we're not protecting the arts, we're not protecting our future," he says. After the talk, join our host Modupe in conversation with art world expert Alexandra Giniger as they discuss the importance of supporting living artists.