Tedtalks Business

When promising projects crash and burn, it's not always because of glaring mistakes. Venture capitalist John Doerr reveals it's often because those projects were linked to the wrong objectives. Get Doerr's practical guidance on how to set and execute on audacious goals with "Objectives and Key Results," or OKRs — a goal-setting system that's been employed by the likes of Google, Intel and Bono — plus host Modupe Akinola's twist on the importance of timing.