Podcast Neil Wilkins

In this Cambridge Marketing College webinar for marketing apprentices, Neil Wilkins shares his thoughts and practical tips for establishing effective team dynamics, whether you are a team leader or team member. Embrace and Leverage Diversity: Recognise the strength that lies in diverse perspectives and backgrounds. Cultivate an inclusive environment where every team member feels valued and heard. This diversity fosters creativity and innovation, essential for a dynamic marketing team. Balance Skills and Encourage Continuous Learning: Assess and balance the mix of creative, analytical, strategic, and operational skills within your team. Encourage continuous skill development and cross-training to keep the team adaptable and resilient in the face of changing market demands. Prioritise Effective Communication and Conflict Resolution: Foster open and honest communication channels within the team and with management. Equip your team with conflict resolution skills and adopt a collaborative approach to prob