Agency Journey
The Cookieless Future, pLTV AI, Personal Branding Tactics, and Running a ClickUp CRM with Paris Childress
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:33:09
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Sinopse
Is your agency prepared for the cookieless future that threatens to “tank” advertising performance?Paris Childress, CEO of SaaS-focused performance marketing agency Hop Online, was our recent guest on Agency Journey.He shared insights on crafting first-party data strategies that can help agencies avoid disrupted campaigns when third party cookies expire.Paris also discussed expanding service offerings with data science capabilities; making use of new privacy-focused technologies like his AI platform pLTV; specific and actionable personal branding tips; and optimizing operations with tools like ClickUp.Tune in if you want to ensure your agency has a plan to preserve ROI as the digital advertising landscape evolves.Episode Insights:
