The Pubcast - Interviews With Online Publishing Professionals

Heather Mulhern interviews Christa Seid-Graham, web publishing specialist for JSH Online, a publication of Boston's Christian Science Publishing Society. Seid-Graham discusses how online publishing has become accessible editors without requiring extraordinary IT specialization, the value of offering content in a variety of formats to make it more accessible, and the role analytics plays in identifying one's audience. This interview was recorded on November 17, 2013.