Take Out With Ashley And Robyn

Joel Babbit is the CEO of NARRATIVE CONTENT GROUP -- one of the nation’s leading content marketing companies. It creates, distributes, and publishes content for its own websites and in partnership with many of the world’s leading brands, including AT&T, Coca-Cola, Mercedes, Georgia-Pacific, Newman’s Own, SC Johnson, Delta Air Lines, and Bacardi. Websites owned by NARRATIVE include Mother Nature Network (mnn.com) – its flagship property, and the most visited for-profit site in the world for news and information related to sustainability. The company was founded in 2009 by Babbit and Rolling Stones keyboardist Chuck Leavell, and its equity partners include CNN and Discovery Communications. Prior to launching NARRATIVE, Joel spent over 25 years in the advertising and public relations industry. He began his career at McCann-Erickson, where he worked on The Coca-Cola Company account, and was a co-founder of Babbit & Reiman Advertising (acquired by Gold Greenlees Trott) and 360 (acquired by WPP's Grey