Alliance Aces

Establishing partnerships is pivotal for business growth. However, the significance of not only cultivating these alliances but also ensuring their appeal to both prospective and existing partners is equally crucial as building the partnerships.In today’s episode, we are joined by Jeff Mattan, VP, Global Partner Programs and Operations at BeyondTrust, who shares insights from his over 17+ years of experience designing long-term, high-impact channel partner programs — and how using a strategic and communicative approach has helped him pave the way for success across several companies. Through his unique perspective, Jeff has been able to incentivize partner programs —through technical enablement, certifications, and workshops— and increase registrations up to 200%. Join us as we discuss: BeyondTrust's shift from a legacy transactional channel to an ecosystem providing value to customers How Partner Operations can play a critical role in driving change internally and with partnersThe importance of cultivating e